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Questions (Q&A)

Menu Path: Communication > Questions

The Questions module manages the "Ask a Question" or "Q&A" sections commonly found on modern e-commerce product pages. Unlike reviews, questions are pre-purchase inquiries.

The Value of Q&A

When a customer asks, "Is this jacket waterproof?", answering it publicly not only helps that specific buyer but also helps hundreds of future visitors with the same doubt, effectively reducing your customer support load and increasing conversion rates.

Managing Inquiries

1. Viewing Pending Questions

  • Navigate to the Questions list.
  • You will see questions awaiting an answer, categorized by the Product they were asked on.

2. Providing an Answer

  • Click "Answer" next to the inquiry.
  • Type a clear, helpful response.
  • If you are running a marketplace, the specific Merchant selling the item will also see this question in their dashboard and can provide the answer themselves.

3. Publishing

  • Once an answer is saved, the Q&A pair (Question + Official Answer) is published to the product's detail page.
  • The system will also automatically dispatch an email to the user who asked the question, notifying them that their inquiry has been resolved.